The WordPress Brand

It’s hard to think of an open source project with the branded look and feel we find in WP. Why is that? Where did the branding come from? How were decisions about the “look and feel” made: the fonts, the colors, the logo? And how do these things impact us, as designers, developers, users? We’ll try to answer these questions in my presentation.

About Ben Dunkle

Ben Dunkle is a professor at Canisius College in Buffalo, NY where he serves as Chair of the Department of Communication and teaches digital media courses. Ben is a practicing consultant, offering web design and development, illustration, and training services to business, non-profits, and anyone who needs them. As an artist, he creates prints, paintings, drawings and 3D work; as a designer he makes icons, fonts and custom lettering. Ben has organized and spoken at numerous WordCamps and runs a monthly WordPress users meetup group in Buffalo, NY.